Andrijana Bakracheski

TEVEO

Small Giants · E-commerce · 2025 - 2026

Problem

TEVEO's Shopify site was originally built for a niche leggings brand, but they had grown into a unisex sportswear company. With 24+ product drops a year, this caused real issues: the website became harder to navigate, customers struggled to find products, and the team had no insights into what was driving conversions.

My Role

I took ownership after the lead designer set the visual direction, translating those concepts into a scalable design system with a focus on CRO and a smooth handoff to dev.

Key contributions

Verstegen

Small Giants · Website · Design · 2025

Problem

Verstegen's WooCommerce website no longer matched the needs of the business. Products were difficult to find, product pages lacked the information customers needed, and frequent checkout issues hurt the buying experience. B2B customers were sent to a separate website, creating an inconsistent brand experience, while limited analytics and poor accessibility made it difficult to optimise the experience.

My Role

As the UX/UI designer, I worked closely with the client lead, CRO specialist, and frontend developers throughout the project. We started with a client meeting to define the requirements for the new website. I redesigned the entire website, transforming the existing catalogue style website into a more user-friendly e-commerce Shopify platform.

Tops

Recruitment · Storyblok · 2025

Problem

TOPS needed a user-friendly recruitment website that made it easier for candidates to find relevant jobs across four sectors: Green, Agriculture, Infrastructure, and Construction. The existing site was cluttered, with unclear navigation, competing CTAs, and job listings that were easy to miss.

My Role

I was responsible for the UX/UI redesign of the TOPS recruitment website, working closely with copywriter, the CRO team, and developers to improve the user experience and create a flexible design system that supports the company’s growth.

Title goes here

Company · 2025 – 2026

Explain what the product is and who uses it. Explain what wasn't working. Explain how this affected users. Explain what needed to improve. Use Context → Problem → User impact → UX opportunity

To address these issues, I redesigned the underlying foundations of the setup experience by creating more consistent and reusable design patterns and components. This allowed improvements to be applied across different setup flows, making the experience clearer and more consistent for users while also helping design and engineering teams work more efficiently. As a result, setup completion, user satisfaction, and overall consistency improved.

Sugarwish

Brainster UX/UI Academy · Gifting e-commerce · 2020

Problem

Sugarwish lets a gift buyer send a digital eCard with no mailing address required, and the recipient picks their own treats. But the existing ordering flow led users to give up when confronted with certain choices, usability testing showed the highest drop-off was on the "choose an eCard" and "choose a size" steps, and user interviews found some visitors suspected the site of being a scam because of an unclear sending flow.

My Role

As part of the UX/UI Academy at Brainster, I worked in a team of three to redesign a subset of screens on Sugarwish's existing website, without breaking the consistency of the live product. I led stakeholder and user interviews, usability testing, journey mapping, wireframing, and prototyping in Figma. Our solution was chosen by the company as the winning one among eight submitted.